Kalpana Chandrasekar

Assistant Professor- Marketing

Area of Expertise: Brand management, Consumer behaviour, Crisis communication, Positive emotions

Dr Kalpana Chandrasekar holds PhD from Indian Institute of Technology Madras (IITM). She has published in reputed peer-reviewed journals and participated in various national and international conferences. Her doctoral work has won the esteemed Best Marketing Thesis award of the year 2024 from IIT Madras. Prior to her PhD, she has completed her post-graduation (PGPBM) from Indian Institute of Management Tiruchirappalli (IIMT). She is an honored recipient of Director’s Gold medal for academic excellence. She has about five years of industry experience, working with the IT giants – Cognizant Technology Solutions and Wipro Technologies.

Research Interests

• Brand management, Consumer behaviour, Crisis communication, Positive emotions

Peer-Reviewed Journal Articles

• Chandrasekar, K. and Rehman, V. (2024),"Impact of exogenous brand crises on consumer behaviour", Marketing Intelligence & Planning, Vol. 42 No. 5, pp. 890-915. https://doi.org/10.1108/MIP-05-2023-0234
• Chandrasekar, K. and Rehman, V. (2023), “Synthesis of forty years of brand crisis literature”, Marketing Intelligence & Planning, Vol. 41 No. 5, pp. 525-543. https://doi.org/10.1108/MIP-10-2022-0467
• Chandrasekar, K., Selvanayagam, K., & Rehman, V. (2021). “Responsibility Finds A Way: A Typology and Framework Development Approach Towards Public Sector Crisis Management.” International Journal of Strategic Communication, 15(4), 328-356. https://doi.org/10.1080/1553118X.2021.1872081

Conference proceedings/Publications

• Chandrasekar, K. and Rehman, V. (2023), “Exogenous Brand Crisis and its Impact on Consumer Purchase Intention: A Structured Abstract” presented in the 2023 AMS Annual Conference held in New Orleans, LA. AMS 2023_48th Annual_Conference proceedings
• Chandrasekar, K. and Rehman, V. (2023), “Affective and Behavioural Impact of Exogenous Crisis on Consumers: An Abstract” presented in the 2023 AMS World Marketing Congress held in Kent University, Canterbury.  WMC_AMS 2023_Conference proceedings

Academic conference

• Chandrasekar, K. and Rehman, V. (2023), “Exogenous Brand Crisis and its Impact on Consumer Purchase Intention: A Structured Abstract” presented in the 2023 AMS Annual Conference held in New Orleans, LA.
• Chandrasekar, K. and Rehman, V. (2023), “Affective and Behavioural Impact of Exogenous Crisis on Consumers: An Abstract” presented in the 2023 AMS World Marketing Congress held at Kent University, Canterbury.
• Chandrasekar, K. and Rehman, V. (2022), “Brand Crisis Literature: A Hybrid Review and Research Agenda” presented in the 7th Biennial Conference of the Indian Academy of Management (INDAM) 2022 held at IIM Rohtak.
• Chandrasekar, K. and Rehman, V. (2020), “Micro, Meso and Macro exploration of the Public Sector Crisis Management: Research Questions through Theoretical underpinning” presented in the Management Doctoral Colloquium and Research Scholars Day (MDC & VRS 2020) conference held at IIT Kharagpur.

Working Papers

• The influence of brand super-efforts on consumer emotions and attitude during exogenous brand crisis
• Community brand evangelism: The roles of brand super-effort and positive emotions
• Exogenous brand crisis management: Macro-meso-micro approach