Faculty

Booshnam

Junior Faculty - Analytics

Area of Expertise: Analytics

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Mr. Booshnam is currently working as Lecturer/Assistant Professor in Analytics. His area of interests are Machine Learning and Natural Language Processing. He holds an MS from University of Arizona, Tucson, USA and MBA from Pondicherry University. He has a BE from Sri Sairam Engineering College, Anna University, Chennai.

Research Interests

Business Analytics, Machine Learning, Natural Language Processing and Behavioural Science

Peer - reviewed Journal Articles

  • Vilma, A., & Booshnam, D. (2025). Agility Toward the HRIS Advancement at the Organization and Its Impact on Performance in SMEs. Journal of Small Business Strategy, 35(3).

  • Palaniappan, U., Vilma G, A., & Booshnam, D. (2025). The digital interface effect: how mobile augmented reality (MAR) app quality shape purchase decisions. Journal of Systems and Information Technology, 27(4), 705-728.

  • Aw, E. C. X., Fernando, A. G., Balakrishnan, S., & Palaniappan, U. (2026). Consumers’ parasocial interactions and relationships with online influencers: A systematic review. Journal of Consumer Marketing, 1-22.

  • Shagirbasha, S., Vilma, A., Booshnam, D., & Agarwal, N. (2026). Unveiling tourist transition patterns to sustainable homestays in India: a push-pull-mooring model analysis and implications for social responsibility. Social Responsibility Journal, 22(1), 49-72.

  • Aw, E. C. X., Fernando, A. G., Balakrishnan, S., Palaniappan, U. & Booshnam D. (2026). Consumers’ parasocial interactions and relationships with online influencers: a systematic review. Journal of Consumer Marketing, 1-22.

Associations

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