Dr. Angeline Gautami Fernando

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Angeline Gautami Fernando

Angeline Gautami Fernando

Associate Professor

Area of Expertise: Digital and Social Media Marketing, Business Analytics

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Introduction

Dr. Angeline Gautami Fernando obtained her B.E. (Bachelor of Engineering) in Electronics and Instrumentation Engineering from Annamalai University, Chidambaram, MBA from College of Engineering Guindy, Anna University, and PhD in the area of Marketing from College of Engineering Guindy, Anna University. She was a recipient of the DST-PURSE fellowship (Department of Science and Technology (DST), New Delhi, India and Anna University) during the course of her Ph.D. She has around 8 years of experience in the IT industry and 10 years in academics. Her teaching interests include Marketing Analytics, Digital and Social Media Marketing, Web Analytics and Business Analytics. Her major research interests are digital marketing and consumer behaviour. She received the ANZMAC Low and Middle-Income Early Career Asia/Asia-Pacific Country Scholarship for the year 2017. Most of her work has been published in reputed international journals including the European Journal of Marketing, Journal of Advertising and Marketing Intelligence and Planning.

Research Interests

Digital and Social Media Marketing , Marketing Intelligence and Green Advertising
https://scholar.google.com/citations?user=BprGSCkAAAAJ&hl=en

Research Grants

2010 - DST-PURSE fellowship from Department of Science and Technology (DST), New Delhi, India and Anna University

2017 - ANZMAC Low and Middle Income Early Career Asia/Asia-Pacific Country Scholarship, Australian and New Zealand Academy of Marketing

Peer - reviewed Journal Articles

Zha, T., Aw, E.C.-X., Dastane, O. and Fernando, A.G. (2023), "Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium", Marketing Intelligence & Planning, Vol. 41 No. 8, pp. 1138-1161. https://doi.org/10.1108/MIP-05-2023-0192
Fernando, A. G., & ECX Aw (2023). What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions Journal of Retailing and Consumer Services, https://www.sciencedirect.com/science/article/abs/pii/S0969698923000826
Haridasan, A. C., Fernando, A. G. & Saju B. (2021). Investigation of consumers' cross?channel switching intentions: A push-pull-mooring Journal of Consumer Behaviour, 12(2), 215–230.https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1918
Haridasan, A. C., Fernando, A. G. & Saju B. (2021). A systematic review of consumer information search in online and offline environments JRAUSP Management Journal,, 56(2), 234–253.https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1918
Haridasan, A. C., & Fernando, A. G. (2018). Online or in-store: unravelling consumer's channel choice motives. Journal of Research in Interactive Marketing, 12(2), 215–230. https://doi.org/10.1108/JRIM-07-2017-0060.
Fernando, A. G., Sivakumaran, B., & Suganthi, L. (2018). Comparison of perceived acquisition value sought by online second-hand and new goods shoppers. European Journal of Marketing, 52(7/8), 1412–1438. https://doi.org/10.1108/EJM-01-2017-0048
Fernando, A. G., Sivakumaran, B., & Suganthi, L. (2016). Message involvement and attitude towards green advertisements. Marketing Intelligence and Planning. https://doi.org/10.1108/MIP-11-2015-0216
Fernando, A. G., Sivakumaran, B., & Suganthi, L. (2014). Nature of green advertisements in India: Are they greenwashed? Asian Journal of Communication, 1–20. https://doi.org/10.1080/01292986.2014.885537
Fernando, A. G., Suganthi, L., & Sivakumaran, B. (2014). If you blog, will they follow? Using online media to set the agenda for consumer concerns on "greenwashed" environmental claims. Journal of Advertising. https://doi.org/10.1080/00913367.2013.841088

Book Chapter(s)

Jain M., Fernando A.G., Rajeshwari K. (2020) How Do Consumers Perceive Brand Campaigns on Twitter?. In: Sharma S.K., Dwivedi Y.K., Metri B., Rana N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 618. Springer, Cham. https://doi.org/10.1007/978-3-030-64861-9_38