NASMEI

NASMEI (North American Society for Marketing Education in India), organized by Kotler - Srinivasan Centre for Research in Marketing at Great Lakes, stands as one of India’s most prestigious international marketing conferences, drawing hundreds of distinguished scholars from top-tier institutions. Esteemed participants include experts from premier Indian institutes like IIMs, ISB, and SPJIMR, alongside global academic leaders from the University of Georgia, Texas A&M, University of Texas at Dallas, Singapore Management University, Colorado State University, and more.

The 18th edition of NASMEI will center on the theme “Marketing Strategy”, providing a dynamic platform for thought leaders to explore, innovate, and shape the future of strategic marketing on a global scale.

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Presiding Faculty

Dr. Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing and Professor
Department of Marketing
Terry College of Business
University of Georgia

Doctoral Symposium

The Doctoral Symposium aims to provide a helpful and stimulating forum for Ph. D. students to present and discuss their research proposals and early research results. Last year, we conducted a highly effective and well-received Quantitative Methods in Marketing. This year, the doctoral symposium will focus on “Marketing Strategy”. The content of this symposium would be unique (which we will put up shortly) and for the most part, the material covered in this programme would not be covered in the Indian B-school FPM/PhD curriculum.

Doctorate students (PhD/FPM/Exec PhD/Exec FPM or equivalent) will attend this symposium. This symposium will be from December 13^th – 15^th (Friday – Sunday). It is also open to assistant professors who have finished their PhDs or equivalent recently. If you wish to attend the doctoral symposium, please click on the button below and register now. Mail us at nasmei@greatlakes.edu.in to raise any query. Last date to enroll for the Doctoral Symposium is 20th November, 2024.

Sundar Bharadwaj

Professor
Terry College of Business, University of Georiga

Kapil Tuli

Professor
Singapore Management University

Rajdeep Grewal

Professor
UNC Kenan-Flagler Business School, North Carolina

Ashwin Malshe

Associate Professor
The University of Texas, San Antonio

Deepa Chandrasekar

Associate Professor
The University of Texas, San Antonio

Nandini Nim

Assistant Professor
Colorado State University

Rajendra Srivastava

Professor
ISB, Hyderabad

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Research Grant Proposal

We are delighted to announce that as part of the 18^th Great Lakes NASMEI Marketing Conference, we have received Research Proposals in huge numbers which are being evaluated. There would be two sets of awards, one for doctoral students and the other for faculty members.

The rules/relevant details pertaining to this research grant are as follows:

• A full proposal of not more than 10 pages (Times New Roman font, 12 points, double-spaced, 1-inch margins), inclusive of tables and references, but excluding appendices. Full proposals would typically cover the following: a literature review, motivation for the research, key research questions (or hypotheses if any), expected contributions, proposed methodology, details on preliminary data collected (if any), timeline to execute the project, and item-wise research budget.
• The top 6 proposals from each stream (faculty and PhD/FPM students) would be invited and expected to present at the conference. The presenters would need to register for the conference.
• The top three research proposals from PhD/FPM students will be awarded the “NASMEI Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a PhD/FPM student registered in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
• The top three research proposals from faculty members will be awarded the “Bala and Vasantha Balachandran Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a faculty member of a B-School in India. The other investigators may be PhD/FPM students or faculty from India or abroad.

The deadline for submitting research proposal was 31^st October. The proposales have been received and are being evaluated.

NASMEI + JGM Best Paper Award

Renowned for the quality of its presentations, exceptional networking opportunities, and warm hospitality, the NASMEI Conference attracts delegates from leading schools across the USA and Europe. It serves as an ideal platform to celebrate and promote groundbreaking research with strong publication potential.

As a premier venue for innovative ideas in global marketing, the conference offers scholars like you the chance to share insights, discoveries, and advances that shape the future of marketing practices. We welcome diverse perspectives that foster the growth and evolution of the field.

Publication Opportunity

Based on the submissions, the best paper selected will have the opportunity to be published in the Journal of Global Marketing (ABDC – B). Note: This is not automatic acceptance and the paper will go through the normal review process.

Registration

• Conference Dates: 16^th & 17^th December 2024 (Monday – Tuesday)
• Doctoral Symposium Dates: 13^th to 15^th December 2024 (Friday – Sunday)

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