Arti Srivastava

Assistant Professor

Area of Expertise: Consumer Behavior, Marketing Management, Services Marketing, and Social Marketing

Dr. Arti Srivastava is a PhD (Marketing) from Indian Institute of Management Udaipur. Post submission of her PhD she joined Leeds University Business School, University of Leeds, United Kingdom, as a visiting research fellow for the fall term 2021. She served as a visiting faculty at the Institute of Management Technology Nagpur before joining Great Lakes Institute of Management Chennai.

Arti’s research explores stigma in marketing contexts such as adoption of stigmatized well-being products, deviant consumption behavior, employment of stigmatized groups (People with Disabilities) as a sustainable business strategy, and impact of organizational stigma on associated businesses. Her research has been accepted at reputed national and international conferences such as Association for Consumer Research conference (North America) 2020, American Marketing Association winter conference 2020, European Marketing Academy Conference 2021,  and Society of Consumer Psychology Annual Conference 2022. Her research has also been selected for the advance track of the prestigious EMAC doctoral colloquium.

She has over five years of academic experience as an assistant professor prior to her PhD at IIM Udaipur. Her teaching interests include Consumer Behavior, Marketing Management, Services Marketing, and Social Marketing.

Publications

• Arti Srivastava, Rajesh Nanarpuzha,  and Prakash Satyavageeswaran (2020), “It’s Not All Kosher: Experience of Deviant Consumption In Context of Religion”, NA - Advances in Consumer Research Volume 48, eds. Jen Argo, Tina M. Lowrey, and Hope Schau, Duluth, MN : Association for Consumer Research (ABDC B) https://www.acrwebsite.org/volumes/v48/acr_vol48_2661592.pdf
• Arti Srivastava and Prakash Satyavageeswaran (2019) , “I Believe, But I Don’t Follow! Religious Deviance: Causes, Consequences, and Coping Mechanisms", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research (ABDC B) https://www.acrwebsite.org/volumes/v47/acr_vol47_2551222.pdf

Working Papers

• Srivastava, A., Nasa, J., Satyavageeswaran, P., Nanarpuzha, R., & Dubelaar, C., “Advertising Stigmatized Well-Being Products: Leverage Social Norms or Break the Stigma?”
• Nasa, J., Srivastava, A., Satyavageeswaran, P., & Bharadwaj, S.G., "From Symbolic Hiring to Strategic Hiring: How Advocacy Narratives Shape Inclusion Climate for Persons with Disabilities in Organizations."
• Srivastava, A., Nanarpuzha, R., & Satyavageeswaran, P., “Its Not all Kosher: Deviance from Ideological identities.”
• Srivastava, A., Nanarpuzha, R., Satyavageeswaran, P., & Dubelaar, C., “The civilizing consumption etiquettes: Understanding consumers internalization of stigma in stigmatized well-being product categories.”

Select Conferences

• Srivastava, A., Nasa, J*., Satyavageeswaran, P., Nanarpuzha, R., & Dubelaar, C., “Advertising Stigmatized Well-Being Products: Stick to Social Norms or Break the Stigma?” in Society for Consumer Psychology (SCP) Annual Conference 2022
• Nasa, J., Srivastava, A*., Satyavageeswaran, P., & Bharadwaj, S.G., “Beyond ‘Diversity’: Hiring the Differently Abled as a Business Strategy.” in
  • European Marketing Academy (EMAC) Conference (2021), Madrid, Europe
  • American Marketing Association Winter Conference (2020), San Diego, California, USA
• Srivastava, A*., Nanarpuzha, R., & Satyavageeswaran, P., “Its Not all Kosher: Deviance from Ideological identities.” in Association of Consumer Research North American Conference 2020, Paris, France

Other Achievements

• Recipient of scholarship equivalent of tuition fee from Leeds University Business School, Leeds, West Yorkshire, England.
• Colloquium fellow, 32^nd EMAC Doctoral Colloquium, May 2021, Budapest, Hungary
• Duo-India scholarship from the ASEM-DUO initiative for a research based exchange at Leeds University Business School, Leeds, West Yorkshire, England.