Ananya Hadadi Raghavendra

Assistant Professor - Research

Area of Expertise: Business Analytics

Ananya Hadadi Raghavendra has finished her doctoral studies in Information Systems and Business Analytics from the Indian Institute of Management Ranchi. Ananya holds a Bachelor of Engineering in Electronics and Communication. Prior to her doctoral studies, she gained software experience working at Infosys under the software team. Her research focuses on human-computer interaction, AI applications, corporate social responsibility, data analytics and green consumerism. Ananya has presented her research at several top international and national conferences like AMCIS, ACIS, ISICO, INDAM, ISDSI etc., and has authored numerous papers published in top-tier journals. She also exhibits a sound knowledge in qualitative and quantitative research methods.

Research Interests

• Human-computer interaction
• AI applications
• Integration of Data analytics in Corporate Social responsibility
• Green consumerism
• User generated content
• Data analytics and data mining
• Digital Health care

Peer-Reviewed Journal Articles

• Raghavendra, A. H., Bala, P. K., & Mukherjee, A. (2024). Text mining analysis of retail and consumer service leaders' sustainability narratives: Are they actually true?. Journal of Retailing and Consumer Services, 80, 103921
• Ananya Hadadi Raghavendra, Pradip Kumar Bala, and Arindam Mukherjee (2024). Strategic Insights for Improved Performance: Leveraging Data in CEO CSR Communications. California Management Review, February 2024
• Raghavendra, A.H., Majhi, S.G., Mukherjee, A. and Bala, P.K. (2023), "Role of artificial intelligence (AI) in poverty alleviation: a bibliometric analysis", VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print.
• Ananya Hadadi Raghavendra, Pradip Kumar Bala, and Arindam Mukherjee (2023). CEO communications and ESG performance: deciphering the impact of corporate narratives. International Journal of Business and Economics, 8(2), December 2023, 190-211
• Raghavendra, A. H., Bellary, S., Bala, P. K., & Mukherjee, A. (2024). Exploring user adoption of online hotel booking platforms: A text mining approach. Procedia Computer Science, 234, 106-113.
• Ananya Hadadi Raghavendra .Predictive Dynamics in Cryptocurrency Trading: Unraveling Behavioral and Psychological Influences.(Accepted awaiting Doi) Volume 18 Issue 3.

Books and Books chapters

• Raghavendra, A. H., Bellary, S. (2024). The AI Metaverse Revolution:Transforming Multibusiness Scenerios. Emerald Publishing (Accepted)

Peer-Reviewed Conference Articles

• Managing Human Mental Health Through Generative AI: Developing Future Research Agenda Framework. INDAM 2025.
• Raghavendra, Ananya Hadadi; Bellary, Sreevatsa; Sengupta, Pooja; Bala, Prof. Pradip Kumar; and Mukherjee, Arindam, "Psychological factors affecting social media usage: A U&G theory perspective" (2023). AMCIS 2023 Proceedings. 10. https://aisel.aisnet.org/amcis2023/social_comput/social_comput/10
• Ananya Hadadi Raghavendra, Siddharth Gaurav Majhi, Arindam Mukherjee, and Pradip Kumar Bala (2022). Artificial Intelligence and Poverty Alleviation: A Review. ACIS 2022 Proceedings, 78. https://aisel.aisnet.org/acis2022/78
• Raghavendra, Ananya Hadadi; majhi, Siddharth Gaurav: Mukherjee, Arindam; and Bala, Prof. Pradip Kumar; “Can artificial Intelligence(AI) Play a Role in Poverty Alleviation? A Review and research agenda” (2022). International Society for Data Sciences and Innovation – Global, Pg 6.
• Raghavendra, Ananya Hadadi; Bala, Prof. Pradip Kumar; and Mukherjee, Arindam, “A bibliometric investigation of conversational interfaces within the healthcare domain” (2023), International Society for Data Sciences and Innovation – Global Conference.
• Raghavendra, Ananya Hadadi; Bala, Prof. Pradip Kumar; and Mukherjee, Arindam, “Bibliometric Exploration of CEO Communication in the CSR Domain: Unleashing Data Analytical Insights” (2023), International Society for Data Sciences and Innovation – Global Conference.
• Ananya, H. R., Harika, N., Sushma, S., Pradeep Kumar, Dr. P. Vimala. (2019). Implementation of SPI Protocol. Proc. of the National Conference on Electronics & Communication Engg. (NCEC-2019), 56.
• Ananya, H. R., Harika, N., Sushma, S., Pradeep Kumar, (2019). Implementation of SPI Protocol in FPGA Using Verilog HDL. Proc. of the 5th National Conference on Computational Control Systems and Optimization (CCSO-2019).

Working Papers

• "Drivers and Hindrances of voice assistant usage: A U&G theory perspective " [under minor revision (ABDC B)].
• “Intersecting Dynamics of Caregiving: Challenges and Perspectives in the Indian Context” [under review(ABDC B)].
• “Healthcare Meets AI: A Bibliometric Dive into Conversational Interfaces” [under review(scopus)].
• “Advancing mental health through generative AI: A bibliometric analysis and future research directions” [under review(scopus)].
• Exploring the psychological and privacy determinants of post-pandemic social media use (to be communicated)
• “Mental health seeking behavior in India” (to be communicated)
• “Examining the factors influencing happiness in daily life: A regression based approach” (to be communicated)
• “Examining User Perspectives of E-Pharmacy Apps for Healthcare Management: A Cross-Country Analysis capturing user perspectives from developing and developed countries” (Target journal: ABDC A).
• Research article titled “Bibliometric Exploration of CEO Communication in the CSR Domain: Unleashing Data Analytical Insights” in progress (Target journal: ABDC A).
• Research article titled " The Impact of CEO Communication in Sustainability Advertising: Shaping Consumer Actions and Behaviors" in progress (Target journal: ABDC A)
• “Digital Currencies Issued by Central Banks (CBDCs): A Future Solution or a Threat to Financial Sovereignty?” (to be communicated)
• Research article titled “Unveiling the Influence of CEO Letters on ESG Performances: A Text Mining Approach” in progress (Target journal: ABDC A)